Hello, friends!
Why Choose: A Romance Bookstore is coming back for more! Our next pop-up will be on Sunday, February 22 at 2pm—and we promise to open on time this time around! We’ll be focusing on Black Joy, featuring books by Black authors that center both Black and interracial/multicultural romance. Come find your next read by your favorite Black author or discover a new one! We’ll have lots of contemporary romance, historical romance, paranormal and fantasy, and any other subgenre that I’ve missed, and there will be opportunities to buy used and new books!
(And okay, fine; I have plenty of stock in Rachel Reid books, too.)
If you want to get started early, don’t forget you can buy books from Bookshop.org and Libro.fm while supporting Why Choose! Check out this list of romances by Black authors that are 20% off this month with the code BHM26.
Also! Have you RSVP’d to the Tucson Spotlight/Tucson Tome Gnome Tucson Festival of Books Pre-Festival Party? It’ll be on Sunday, March 7 at 2pm at La Suprema Works and Events south of downtown. We’ll be there, along with plenty of your other local faves!
Stay tuned for more information about our Opening Day Sports Pop-Up in March!
TL;DR
Black Joy Pop-Up
Sunday, February 22, 2026 2-4:30pm
402 E 4th St. Tucson, AZ 85705
Come for the books, stay for the company.
Be gentle; it’s not my first time, but I’m still learning.
Take care of yourself, friends. Be radical and read romance.
—Jess
Owner, Why Choose: A Romance Bookstore