A pop-up romance bookstore in Tucson, Arizona, uplifting the voices of the historically and systemically excluded and marginalized.
Jun 24, 2026
•
2 min read
Our next pop-up is this weekend!
Jun 6, 2026
June updates from Why Choose
May 23, 2026
Come find your next favorite romance novel!
May 10, 2026
May updates from Why Choose
Apr 24, 2026
1 min read
One more sleep til' Indie Bookstore Day
Apr 8, 2026
3 min read
April updates from Why Choose
Mar 29, 2026
It's Pop-Up Day!
Mar 25, 2026
4 min read
Come cheer with us on Sunday!
Mar 21, 2026
Our sports romance pop-up is in one week!
Mar 1, 2026
5 min read
Maybe we'll see you at one of our March events!
Feb 22, 2026
Join us at our pop-up today!
Feb 18, 2026
Black Joy at 4th & 4th is five days out! (Yes, we will also have Heated Rivalry)
Feb 1, 2026
We're back at 4th & 4th on February 22!
Jan 2, 2026
The first Why Choose pop-up was a roaring success because of you!
Dec 26, 2025
Notes on paying, parking, and other useful things
Dec 18, 2025
The Winter Break Pop-Up is just days away and I am freaking out.
